We turned an app that only counted installs into one that knows how to make money.

In six months we rebuilt Maharah's Google Ads account from a top-of-funnel install machine into a full-funnel revenue engine, and it paid back $21.62 for every dollar spent.

Convenience is the whole product.

Maharah is a Saudi on-demand app that lets people book home services in a few taps, cleaning, a private chef, in-home massage, babysitting, elderly care, a private driver. Instead of calling around, users open the app and have a vetted professional on the way in minutes.

When the entire value proposition is convenience, the app has to turn browsers into bookers fast, which makes every ad dollar a question of quality, not just volume.

Every campaign ran as an App Install campaign on Maximize Install Volume, optimizing toward taps on "install", never toward in-app purchases or revenue.

There was no real conversion tracking in place, no read on which channels performed, no in-app purchase data to bid toward, no way to tell a good install from a wasted one.

Install campaigns targeting genuinely new users only, existing customers and purchasers excluded, with YouTube & Display prospecting.

The revenue engine, split three ways: pMax with in-app purchases (per region & service), pMax with local conversions, pMax with B2B leads.

Android & iOS re-engagement on Target CPA, bidding toward in-app actions, nudging everyone who already has the app toward their first or next booking.