Schrack entered digital with no ad history at all. Two years later, their account is a sales machine returning a total ROAS above 200, and the partnership is heading into its third year.
Schrack Technik is the dependable partner every electrician, investor, installer, and contractor wants in their corner. Part of a major Austrian group, they're the leaders on the Serbian market who keep things simple, switchgear, lighting, solar equipment.
They're built for B2B, and their real edge is a best-in-class online store backed by logistics that run like clockwork: order today, delivered tomorrow.
A strict security policy meant no direct access to Google Tag Manager. So we wrote a tag plan so precise Schrack's own developers deployed every tag flawlessly.
Zero prior campaigns, no benchmarks. Deep market research was our only compass for a strategy that would hit the mark from day one.
A big share of B2B sales close over the phone, with no call tracking in place, a real blind spot on which Google clicks became conversations.
We came in with measurable targets and made the store behave like a sales machine, not a catalog. Then in year two we unlocked the full Google ecosystem.
Hit by the end of 2024, we ironed out the funnel and let the data turn visitors into buyers.
Precise targeting hunted down new partners and smoothed the path from first search to first order.
In year one we plowed through Search. In year two we put Schrack's products across every channel at once, YouTube, Display, Discover, Gmail, and stopped waiting for buyers to find us.
Both years combined, April 2024 to December 2025. Straight from the account.
In electrical supply, decisions are rarely made in a split second. We quietly brought back everyone who browsed but didn't check out, a "second call" that turned hesitation into revenue.
Two years in, what stands out is the dedication and flexibility. As a company with an already developed market, we were genuinely surprised by the potential their work uncovered, especially the retargeting layer that nobody had touched.
We work with a maximum of 7 clients at a time. Book a free intro call and we'll tell you honestly whether we can move the needle for you.
